Bandai Namco Entertainment

"Bandai Namco" redirects here. For the parent company, see Bandai Namco Holdings. For the PAL-region distributor, see Bandai Namco Partners.

Bandai Namco Entertainment Inc.

Bandai Namco Entertainment International Headquarters
Native name	[株式会社バンダイナムコゲームス]
Romanized name	Kabushiki gaisha Bandai Namuko Entāteinmento
Formerly	Nakamura Seisakusho (1955–1959) Nakamura Manufacturing (1959–1977) Namco Limited (1977–2006) Namco Bandai Games (2006–2014) Bandai Namco Games (2014–2015)
Type	Kabushiki gaisha Subsidiary
Industry	Video game industry Anime Motion pictures
Predecessor	Namco
Founded	June 1, 1955 (1955-06-01)
Founders	Masaya Nakamura
Headquarters	Shinagawa, Tokyo, Japan
Key people	Satoshi Oshita (President and CEO)
Products	List of Bandai Namco video games
Number of employees	Bandai Namco Entertainment 900 (as of April 2017) Bandai Namco Studios 1066 (as of April 2017)
Parent	Bandai Namco Holdings
Divisions	Business Promotion Unit Business Management Unit
Subsidiaries	See list
Website	bandainamcoent.com

Bandai Namco Entertainment Inc. (BNEI) (株式会社バンダイナムコエンターテインメント, Kabushiki gaisha Bandai Namuko Entāteinmento) is an arcade, mobile and home video game publisher, based in Japan. The company also publishes video, music and other entertainment products related to its video game IPs.

Bandai Namco Entertainment is a wholly owned subsidiary of Bandai Namco Holdings (BNHD) and specializes in management and sales of video games and other related entertainment products, while its Bandai Namco Studios subsidiaries specialize in the development of these products. It is the core company of Bandai Namco Group's Content Strategic Business Unit (Content SBU).

Bandai Namco Entertainment is the result of a merger in March 2006 between the video game operations of Namco and Bandai. Originally referred to as Namco Bandai Games, the company was renamed as Bandai Namco Games in January 2014. In April 2015, Bandai Namco Holdings changed its gaming division name from Bandai Namco Games to Bandai Namco Entertainment.

In addition to its core publisher operations in Japan, Bandai Namco Entertainment publishes content worldwide through different entities. Bandai Namco Games America handles publishing across North America; Bandai Namco Games Europe handles publishing across Europe; Bandai Namco Games Asia handles publishing across Asia (except Japan); Bandai Namco Games Australia and Bandai Namco Games New Zealand handle publishing in Oceania. The company has its headquarters in Shinagawa, Tokyo.

History

In early 2005, Namco Ltd. and Bandai Co. Ltd. announced plans to combine their operations. The merger took effect on September 29 of that same year. For the first six months, both companies stayed intact under the umbrella of the newly created Namco Bandai Holdings .

On March 31, 2006, the video games division of Bandai was merged into Namco which in turn became Namco Bandai Games. Namco Hometek and Bandai Games had already merged on January 2, 2006 to form Namco Bandai Games America in the United States.

On April 1, 2008, Banpresto's video game operations were absorbed by Namco Bandai Games. On April 1, 2009, Bandai Networks, Namco Bandai's mobile phone business, was dissolved and absorbed into Namco Bandai Games.

In 2010, Namco Bandai Games entered the Guinness World Records for being the company that released the most TV commercials for the same product, a Nintendo DS game called Solatorobo: Red the Hunter. They created 100 versions of the ad as the game consists of 100 chapters.

In early 2011, Namco Networks was absorbed to Namco Bandai Games America, effectively consolidating Namco Bandai's American console, handheld and mobile video game development operations.

On April 2, 2012, Namco Bandai Games spun off its development operations into a new company called Namco Bandai Studios. The new company was spurred by Namco Bandai's interest in faster development times and tighter cohesion between disparate development teams. It will comprise approximately 1,000 employees, who are already part of Namco Bandai.

In March 2013, Namco Bandai Games established two new game studios. The first, Namco Bandai Studios Singapore, will be Namco Bandai's "leading development center" in Asia and develop game content for the Asia Pacific. The second studio, Namco Bandai Studios Vancouver, will work on online social games and game content development for North America and Europe, and will be established within The Center for Digital Media (CDM). In July 2013, Namco Bandai Partners (NBP), which used to oversee the PAL distribution network since September 2012, merged with Namco Bandai Games Europe (NBGE) in order to push distribution and publishing into one entity, Namco Bandai Games Europe (NBGE).

On January 25, 2014, Namco Bandai Games and Namco Bandai Studios announced that the companies would be known as Bandai Namco Games and Bandai Namco Studios worldwide, respectively. The change is intended to unify the brand internationally in order to increase the "value" and "appeal" of the name. In December 2014, the company announced in a press release that the full company name will be changed to Bandai Namco Entertainment on April 1, 2015.

Organization

Branches

Bandai Namco Entertainment (BNEI), plays the role of expanding the content business, while Bandai Namco Studios (BNSI) plays the role of creating content. Both companies cooperate to provide products and services around the world.

Bandai Namco Entertainment

Logo for Bandai Namco Games

Bandai Namco Entertainment (BNEI) is a core company of the Content Strategic Business Unit (Content SBU) of Bandai Namco, and is responsible for all aspects of Bandai Namco Group’s content business, from creation to sales. However, Bandai Namco Entertainment spun off its video games and related entertainment development to Bandai Namco Studios in April 2012. As such, Bandai Namco Entertainment is currently responsible for managing, publishing, and marketing of already developed content, not only from Bandai Namco Studios but from third-party developers as well.

In addition to its core publisher operations in Japan, Bandai Namco Entertainment publishes content worldwide through different entities. Bandai Namco Entertainment America manages operations and handles publishing across North America and oversees operations of Bandai Namco Entertainment Brazil, which operates and handles publishing in Brazil. Bandai Namco Entertainment Europe manages and oversees operations and handles publishing across EMEA, and has branches in France, Italy, Greece, Romania, the Nordic countries, Portugal, Spain, Germany, United Kingdom, Australia, New Zealand, Bandai Namco Entertainment Asia manages and oversees operations and handles publishing across Asia (except Japan), and has branches in Malaysia, Singapore, Korea, Philippines, Taiwan and Hong Kong.

Bandai Namco Studios

Bandai Namco Studios

Bandai Namco Studios (BNSI) functions as the core video game development studio of Bandai Namco Entertainment. In addition to its video game development operations, Bandai Namco Studios also work on other entertainment content such as video and music, related to its video game IPs.

In addition to its core development studio in Tokyo, Japan, Bandai Namco Studios has development operations in Singapore, which develops game content for the Asia Pacific, and Vancouver, British Columbia, Canada (established within The Center for Digital Media), which develops online social games for North America and Europe.

Key people

• Satoshi Oshita, President, Representative Director
• Shin Unozawa, Executive Vice President, Representative Director
• Kazuya Kiyoshima, Member of the Board, Managing Director
• Hitoshi Hagiwara, Member of the Board, Managing Director
• Fumiya Takeno, Member of the Board
• Koichi Honda, Member of the Board
• Makoto Asanuma, Member of the Board
• Masaaki Tsuji, Member of the Board (Part-time Managing Director)
• Masaya Nakamura, Founder
• Kevin Yanagihara, SVP Production & Development

Structure

Bandai Namco Entertainment organizational chart
Unit	Group	Division	Department
Business Promotion Unit	Production Group 1	Division 1	Production Department 1
			Production Department 2
			Production Department 3
			Product Management Department 1
		Division 2	Production Department 4
			Production Department 5
			Production Department 6
			Product Management Department 2
		Division 3	Production Department 7
			Production Department 8
			Production Department 9
		C&P Management Department
		Sales Department
		Division 4	Global Relations Department
			Production Administration Department
	Production Group 2	Division 1	Production Department 1
			Production Department 2
			Production Department 3
			Overseas Production Department
		Division 2	Production Department 4
			Production Strategy Department
			Online Services Department
			System Department
		Sales Department
		Promotion & Advertising Department
		Production Administration Department
	Amusement Machine Business Management Group	AM Division	AM Global Business Strategy Department
			AM Sales Department 1
			AM Sales Department 2
			AM Customer Service & Logistics Department
			AM Promotion Advertising Department
			Manufacturing Department
		P7 Division	P7 Management Department
			P7 Technology Department
			Sales Planning Department
			PC Strategic Planning Department
			PS Strategic Planning Department
Business Management Unit	Content Licensing Group		Media Relation Department
			Content Licensing Business Department
	Office of the President		Corporate Planning Department
			New Business Department
	Business Promotion Group		Intellectual Property Department
			Legal Services Department
			Quality Assurance Department
			Business Promotion Department
	Administration Group		General Affairs Department
			Human Resources Department
			Accounting and Finance Department
			Information Systems Department

Surge label

At the end of 2008, just prior to the release of Afro Samurai, Namco Bandai Entertainment announced the Surge publishing label. The new label was an attempt at creating a separate identity for the company, aimed at a Western audience desiring more mature themes in game content, such as Naruto Uzumaki chronicles Following Afro, early press materials indicated that Dead to Rights: Retribution and Splatterhouse would also be released under the Surge label, but neither game ultimately did; both were released with a retro Namco label instead to reflect the series' legacy. As of 2010, Afro is still the only game to have been released as a Surge title in North America, as the European and Australian versions of Afro Samurai are branded with the Namco label instead. Surge also announced that they would publish 2 Days to Vegas by Steel Monkeys; however, the game was never released and is presumed to be cancelled.

Games

• List of Bandai Namco video games

References

== External links ==+

• Official website

Bandai Namco Holdings
Parent companies	Bandai • Namco
Video game development	Bandai Namco Entertainment (B.B. Studio) • Bandai Namco Partners • Cellius • D3 Publisher • Dimps
Animation	Bandai Channel • Bandai Visual (Actas) • Daisuki • Sunrise (Bandai Namco Pictures)
Other industries	Bandai Museum • Banpresto • Hanayashiki • Lantis • Namco Namja Town • Sotsu • Tsuburaya Productions
Former subsidiaries	Italian Tomato • Monolith Soft
Key people	Masaya Nakamura • Katsuhiro Harada
Defunct	Bandai Entertainment Company • Namco Networks • Namco Tales Studio • ShiftyLook • Sunrise Interactive • Wonder Eggs